Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from The Dive Academy Website (and Mouse Media FZE,) where after referred to as (The Dive Academy).

We collect Device Information using the following technologies: 

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit allaboutcookies.org. 

“Log files” track actions occurring on Diving Essentials, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 

“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse Diving Essentials. 

Additionally when you make a purchase or attempt to make a purchase through Diving Essentials, we collect certain information from you, including your name, billing address, shipping address, email address, and phone number. We refer to this information as “Order Information”. 

We do not store credit card information.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

We use the Order Information that we collect generally to fulfill any orders placed through The Dive Academy.

Additionally, we use this Order Information to: 

  • Communicate with you

  • Screen our orders for potential risk or fraud

  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize The Dive Academy (for example, by generating analytics about how our customers browse and interact with Diving Essentials, and to assess the success of our marketing and advertising campaigns). 

We also use Google Analytics to help us understand how our customers use The Dive Academy, you can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout?hl=en. 

Some of your Personal Information will be shared with the shipping company which is delivering the purchased items to you.

We do not sell Personal Information. Ever.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

As described above, we may us your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. 

You can opt out of targeted advertising by using the links below: 

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://ads.google.com/anon/AdPreview

Bing: https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/?c=2&lang=EN. 

Please note that we do not alter The Dive Academy's data collection and use practices when we see a Do Not Track signal from your browser. 

When you place an order through The Dive Academy, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us, or come by for a coffee and we can discuss your concerns.

The Dive Academy a Mouse Media FZE initiative, for a safer world and better divers.